The Authors
PAUL LIMBREY
Paul Limbrey is a business leader with 30 years' experience with enterprise and global brands, including working at leading tech firms such as SAP, Cisco, Hewlett-Packard, and Google. He has worked at start-ups, including his own, and has served as a SuccessFactors Thought Leader on human performance and has been a guest speaker to several CEO Network organizations on human performance. Born in Australia, Paul earned a bachelor's degree in economics from the University of Sydney.
KELLY REILLY
Kelly Reilly is a management consultant and enterprise transformation specialist with a decade in technology sales, where she advised Fortune 500 executives on the people, process, and leadership dimensions of large-scale technology adoption. Her work sits at the intersection of AI strategy and organisational change — helping senior leaders close the gap between what they know they need to do and what their organisations are actually built to do. Based in New York, Kelly received her undergraduate degree from Princeton.
Why we wrote this book
We kept hearing the same story. A new AI tool. A new pilot. A new vendor promising transformation. And underneath it all, the same structural problems — the same misaligned incentives, the same organizational drag, the same gap between what leadership announced and what actually changed.
After years of working with enterprises navigating AI investment, we became convinced that the problem wasn't the technology. Organizations weren't failing because they chose the wrong tools. They were failing because they kept asking new capabilities to work inside old structures.
We wrote this book because that story deserved a name — and a way out.
Ready to read it?
The Frog in a Sock is available for order now in hardcover and paperback.