Why AI Transformations Stall
Your organization is investing in AI. The pilots run. The committees meet. The business operates almost exactly as it did before.
The problem isn't the technology. It's the sock.
The Frog in a Sock is a leadership fable about the gap between AI activity and AI transformation — and what it actually takes to close it.
PRAISE
“Everyone gets that AI is transformational, but many then follow up by focusing solely on the AI itself when the really tough part is the transformation. The Frog in the Sock provides a language and a framework to help teams capitalize on the disruptive innovation of AI by directly addressing the challenging dynamics of adoption. It’s also a lot of fun to read.”
— Geoffrey A. Moore. Author, Crossing the Chasm and Zone to Win
“The Frog in a Sock does what the best business fables do: it gives leaders a simple language for a hard truth. AI transformation rarely fails because the technology is not powerful enough. It fails because organizations keep asking new capabilities to work inside old structures. Paul Limbrey and Kelly Reilly have written a sharp, memorable, and deeply useful guide for leaders who are ready to stop admiring the AI gap and start closing it.”
— Jim Lecinski. Clinical Professor of Marketing, Northwestern University's Kellogg School of Management, former Google VP and co-author of The AI Marketing Canvas
What’s Inside
The Frog in a Sock gives leaders a precise language for what's actually going wrong — and what to do about it.
The Double Shift — Why your teams are being asked to run today's business and build tomorrow's at the same time.
Pilotitis — When AI pilots multiply but nothing scales.
The Spectator Sponsor — The leader who funds transformation but never leads it.
The Hallway Gap — The context gap between human interactions and what AI is exposed to.
The Frog is not the problem. The Sock is.
The Frog in a Sock is available now.